Post by account_disabled on Jan 1, 2024 1:05:17 GMT -6
This marketing strategy makes consumers feel understood and allows them to develop a deeper connection to your brand. Coca Colas Share a Coke is one the best examples of personalised marketing. is behind some brilliant marketing campaigns but this is definitely one of our favourites Back in Coca Cola kicked off a trend in personalisation with an innovative new idea one that is still having significant impacts on marketing best practices today. The Share a Coke campaign originally launched in Australia using of the countrys most popular names.
The campaign procured a huge response and sold over million named bottles in a nation of just under million people. Coca Cola also noted a increase in young adult consumption the audience they wanted to reach with the campaign in the first place. Knowing it had so much potential Coca Mobile App Development Service Cola took the Share a Coke campaign to countries worldwide resulting in a global increase in sales. This memorable campaign is one we havent forgotten and had an astounding impact on Coca Colas brand perception and sales. Image Coca Cola If you want to hear more about Coca Colas Share a Coke campaign as well as all things PR then check out this episode of The Girls in Marketing Podcast with PR expert Rachel Allison.
Asits down with Rachel founder of PR Agency Axe Saw. They chat about what PR actually is working in the PR industry the difference between marketing and PR and so much more What does personalisation in marketing look like Personalisation in marketing looks different for every brand as its dependent on your product and consumers. Ahead of the second season of hit show Stranger Things in Netflix used personalisation to lure viewers in.
The campaign procured a huge response and sold over million named bottles in a nation of just under million people. Coca Cola also noted a increase in young adult consumption the audience they wanted to reach with the campaign in the first place. Knowing it had so much potential Coca Mobile App Development Service Cola took the Share a Coke campaign to countries worldwide resulting in a global increase in sales. This memorable campaign is one we havent forgotten and had an astounding impact on Coca Colas brand perception and sales. Image Coca Cola If you want to hear more about Coca Colas Share a Coke campaign as well as all things PR then check out this episode of The Girls in Marketing Podcast with PR expert Rachel Allison.
Asits down with Rachel founder of PR Agency Axe Saw. They chat about what PR actually is working in the PR industry the difference between marketing and PR and so much more What does personalisation in marketing look like Personalisation in marketing looks different for every brand as its dependent on your product and consumers. Ahead of the second season of hit show Stranger Things in Netflix used personalisation to lure viewers in.